To design a program that will get you where you want to be you first need to clearly define the goals. Is it that you want to increase sales? Launch a new product? Win new customers? Improve customer service efforts? Increase market share?
When determing goals also make sure you specify them in a way that they are realistic, measurable and specific.
2. DEFINE YOUR TARGET GROUP
The next step is to determine who you want to motivate to achieve the defined goals and how. Everyone has their own preferences for vacation, the task is to design a program that matches your target groups preferences since they are the ones you want to motivate.
Put yourself in their shoes: What do they enjoy, what motivates them, what truely appeals to them?
3. DESIGN THE PROGRAM
Research shows that the most important aspect of an incentive trip is the destination. Warm and sunny weather is obviously always desired, but what really gets the attention of your target group are sites off-the-beaten track, places they usually would not go.
Spain offers amazing natural landascapes, exclusive venues, modern meeting and conference centers, many different cities to experience, a high gastronomic tradition…
Choose Spain and RTA Group to organize a succesful Incentive Travel!
4. COMMUNICATE THE PROGRAM
What if a sales manager ran an incentive program and no one showed up?
It may seem obvious that communication is a key element of a successful incentive program, however it is often found to be “the weakest link” of sales according to the Enterprise Engagement Alliance. When launching your program, make sure that the people get a clear idea of the goals and know exactly which steps to take to achieve them. It is also important to give them regular feedback throughout the process and after the program has ended. If goals were achieved, announce the winners, if not, analyze why and provide suggestions what could be done next time to achieve the desired results.
5. EVALUATE THE SUCCESS OF THE PROGRAM
“Experience is the teacher of all things.” (Julius Ceasar) – Maximize the success of your incentive programs by analyzing after each incentive trip what went well and what should be planned differently next time.
How did participants perceive the incentive trip? What challenges occured and what should be taken into account when planning the next incentive trip?
Don’t waste time, chose Spain as destination of your next incentives! Send your request now!