Located in Jerez, a little city well known for its wine industry and more precisely its sherry production, the festival is one of the most important celebrations in Jerez de la Fontera. It has an international recognition and is also declared as international interest celebration.
Its origin came from the medieval ages, during one week farmers gathered to sell and buy animals, by the way they drunk sherry for celebrating the deals. At the Feria de Jerez all the casetas are public, so anyone can just walk into any one and enjoy the food, drinks, and dancing.
In the casetas, throughout the day and night, people drinks fino sherry, and in more recent years a new trend is to mix the fino with lemonade and ice cubes creating a cocktail commonly known as Rebujito.